OTTAWA — Those temporary Economic Action Plan signs promoting federal stimulus projects have proved so popular with Conservative cabinet ministers that some want to make them permanent.
Documents obtained by The Canadian Press reveal that a formal recommendation for a “permanent signage” program went to Prime Minister Stephen Harper last Dec. 17 — at the request of his ministers. Continue reading
HOUMA — Instead of just advertising hot deals or products, billboards in the Terrebonne and Lafourche area will soon be actually generating their own energy.
Lamar Advertising is installing solar panels and energy-efficient LED lighting on the signs in Baton Rouge, the market of its headquarters, as well as more than 70 in the region that includes Houma and Thibodaux.
“During the day, they will pump power into the grid,” Raad Cawthon, a spokesman for the company on the project, said of the panels. “At night, when they turn the lights on, they will pull power out of the grid. They produce more power than they actually use.”
Lamar first tried out the project near its original home base of Pensacola, Fla,. in 2008, and found the boards were able to generate more than twice the power they used to light up the signs at night.
In Louisiana, Houma is among the first of the markets in a $10 million effort to equip more than 1,000 billboards across the state with the capacity to generate solar or wind energy by 2012. The work is partially paid for by a $2.25 million grant from the U.S. Department of Energy, but Lamar is spending its own money on the rest.
The company says it is committed to using renewable energy and cutting back on carbon emissions, and aims to inspire customers and local residents to do the same, its executives said. It has already put $15 million into such changes, including printing its boards on recyclable materials and using ink that releases fewer chemical fumes.
New research from JCDecaux into consumers’ expectations of digital Outdoor has shown that brands are not realising the potential or meeting consumers’ expectations of this new and engaging medium. Chris Hall, head of research at JCDecaux, unveiled the research at the FLEX London DOOH Conference on May 18th & 19th.
The survey found Yell.com was one of several brands that used outdoor media consistently well.
The study found that consumers have high expectations of digital outdoor, like to see digital outdoor, are keen to engage and that brands will benefit from creating a dialogue with consumers.
The study showed that commuters valued the medium as core part of their daily commute providing content and entertainment. Compared to online advertising which was described as an interruption to their experience, digital outdoor is welcomed as a positive addition to their daily lives.
Chris Hall said, “Consumers told us they want to see multiple creative, frequent copy change, live content feeds. The research suggests that the public are ready for more engaging content on digital screens and brands that meet the public’s appetite for entertainment will benefit. Interestingly enough, brands that simply ran their static posters were seen as missing a trick and failing to meet customer expectations.”
Participants in the study referenced TalkTalk, Yell.com, Lynx and Google as brands that use the medium consistently well.
MONTREAL – You don’t have to drive very far in this city to think there’s an election campaign going on.
Just about everywhere, it seems, a political campaign sign is still up.
According to the bylaw – they should have been removed on Wednesday – 15 days after the federal election.
Now, the city is taking aim.
Letters have been written and mailed out to the parties warning them to remove their signs within the next five days or else.
“Our blue collars will remove them and will send them an invoice,” said Jacques-Alain Lavallée, Ville-Marie borough spokesperson))
While final calculations haven’t been done – the fines could add up to more than $100 per sign.
Boroughs are responsible for sending the bills.
But that’s not their intention – they want party workers to remove them instead.
“They should have taken them down,” said city councillor Veronique Fournier. “Every party knows what the rules are. It’s 15 days.”
On Wednesday, signs from three of the major parties — the Bloc Quebecois, the Liberals and the NDP – were still dotting the streets.
None of them would grant an interview to explain why the signs are still up.
City officials say public inspectors will look for parties violating the law.
“They will tell us if there’s a great number of signs that are still up,” said Lavallée. “The grace period that’s in effect ends next week.”
In some cases, the signs have been removed— but not the frames.
While it’s not clear in some cases if vandals are involved, the party’s responsible to remove the entire structure.
Officials say if they don’t get to work removing them in the next few days, they’ll be digging into their pockets to pay.
Courtsey: Global News
Marketing your company is never an easy thing to do and advertising costs continue to go up. As businesses continue to try and edge each other with internet marketing, flyers, email, commercials, ads and more the price goes up on these strategies and gets to the point that you have to make ridiculous sales figures each month in order to continue to pay for the advertising. Continue reading
The sign — 3 1/2 metres wide by 2¼ metres high, mounted on a half-metre pole — would be erected at the intersection of Anderson Lane and Niagara Stone Rd. Its dimensions were rejected by the sign variance committee for being three times larger than what the sign bylaw allows. Continue reading
Outdoor displays are an efficient way to advertise your products or services during outdoor event (concerts, festivals, golf events, races, ski or snowboard events, sea shore events…) as well as high traffic areas that require stable and safe displays (airports, stations, stores, shopping malls…)
Our outdoor banner stands, custom flags, canopy tents, sidewalk signs and flying banners are designed to withstand wind, rain and most weather conditions, to keep your message visible. Also visit our latest addition of New Outdoor Displays featuring innovative event and marketing tools.
With the advancement of technology, Signs Outlet has introduced the color changing channel letters. They can be one color during the daytime but can change color as per your choice at night.
It comes with remote and controller and you can change different colors as per your choice. You can always tell your customers that when your sign is blue, it is special event or if the sign is changing colors, it is special promotion, apart from catching the attention of passers-by.
Similar to locating a picture or painting in one’s home, a sign should be well chosen and placed.
A well-designed sign should accomplish three things:
1. It should convey its message clearly and concisely. There is nothing worse for a business
than for it not to be found or readily identified by potential customers. Whether it is a
single sign that identifies a group of businesses, or a single tenant sign, the ability of a
sign to quickly convey its message is essential.
2. It should be compatible with its surrounding environment and buildings. As one wouldn’t
place an oversized painting above a mantel, a sign shouldn’t be oversized for a building,
or out of scale with other area signs. Signs are an accessory use and should work within,
not dominate, the building or landscape.
3. It should promote a visual image of the entire community. For instance, if a sign is to be
placed in an historic village, the sign should be designed to reflect that aspect of the
community’s character. A community’s comprehensive plan should also be reviewed to
get a clear vision of the community’s character. Often, particular areas of a municipality
are discussed in detail, including a description of what the community should look like.
